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Xtra Supermarkets enters in the grocery and supermarkets business in Panama way back in the early 1990's.  A business very well dominated by the big chains like El Rey and Super 99.  Riba Smith is in the high end market and in Panama City El Machetazo and El Fuerte were in the volume low income market.   

Super Xtra entered in the volume low income- prices market.  They started in the populous San Miguelito district in Panama and they changed their strategy by opening new outlets in the different and important cities of the country.  

Answering Lorrie's questions.  Yes.  It is a Panamanian company.   The company was founded by a Jewish community family in Panama.  I guess they are still the owners or main stockholders.

http://www.superxtra.com

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